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One of our clients emailed us a short time ago to claim that they’d generated twenty-five leads in just a couple of days using Craigslist real estate marketing strategies. Actually, this Realtor strongly believes that these results will be a regular trend, leading to no less than double the amount of closed transactions this year.
Truth be told, he’s identified the effectiveness of pointing traffic to niche specific squeeze pages whenever submitting advertisements on Craigslist. This has proven to be a much better technique than merely composing engaging copy or providing a contact number within the body of the ad.
We consider this to be the key aspect to achieving genuine success using this kind of marketing. Sadly, a lot of professionals are not utilizing this process, and therefore are losing out on loads of leads on a daily basis. For that reason, here are a few real estate marketing ideas to keep in mind whenever utilizing Craigslist.
Post Consistently
Before we dive into any technical elements of this process, the only way that you can potentially obtain returns similar to this is to take a lot of action. Now, there certainly is a difference between over submitting and carrying this out tastefully. Nevertheless, putting up advertisements two or three times a day is not uncommon whenever managed appropriately. Just make sure to use variety and maybe advertise in two or three local areas for example.
Tease then Squeeze
Choose your words wisely. Think about what takes place when a potential customer views a Craigslist real estate marketing ad which gives away all the details on a property, and it doesn’t satisfy their parameters. Almost every time, people will click the back button as opposed to selecting the hyperlink inside your ad. Plus, the problem with this mentality is that you may have plenty of alternative properties which do meet their requirements.
Consequently, it’s far better to tease just enough so that you can direct your potential customer from Craigslist and onto your squeeze page. By doing this, as long as you have a gripping enough offer, it will be possible to get your visitors to sign up for more specifics. In other words, that specific foreclosure property may not interest them, but a list of dozens of others will! Hence, our third idea for Craigslist real estate marketing…
Call to Action
As alluded to just above, your lead capture offer is everything. This needs to be the driving point inside your advertisements and on your lead capture pages. Make this your core focus, and employ picture advertisements and text links as your calls to action. Always direct traffic to a place that provides some type of lead capture, and never just simply to your home page or blog.
By following these simple steps for your future campaign, you’ll drastically be able to boost results. Discover more about how to carry out these unique strategies and even more by visiting us at Craigslist real estate marketing immediately!